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About Us

We believe your dog deserves the best quality products that will last a lifetime. That's why we create well-made, well-love pieces with special attention to functionality, safety, and style.

I started The Rover Boutique in 2010 from my little home studio in Toronto, Canada. Since then the brand has grown into a speciality online boutique that offers a full ranges of handcrafted pet apparel and accessories. Our company makes pieces we love for the furry friends you love. The collections fit dogs of all shapes and sizes and have been carefully made with attention to quality, function, and style. You can find our products in over 100 retailers worldwide.

How It All Started

In 2006, I brought home a five month old pug and named her Ella. In no time at all, we were attached at the hip. We were best friends.

Since we went everywhere together, I wanted her style to match my own. But when I visited pet shops, it seemed there were only two kinds of collars, leashes, and apparel out there – either pink frills or utilitarian sportswear. I couldn’t find anything that matched our personality.  So, I pulled out my sewing machine and designed a classic navy peacoat, tailored just for Ella. Today, our boutique offers a full range of sewn-in-studio pet apparel. We love the pieces we’ve created for friendships of all shapes and sizes, and we know you will too. We love what we do and we can’t wait to get your bestie outfitted in the Rover designs that suit your bond like no other.